Research and Publishing in theJournal of Advertising: Making Theory Relevant
本文作者分享了对广告研究、出版及审稿流程的看法，强调理论在使研究对广告实践具有相关性中的重要性，并对未来研究提出观察。
As the latest contributor in this invited article series, I offer my perspective on conducting and publishing advertising research and navigating the review process. I also discuss the importance of the relevance of research to advertising practice, with a particular emphasis on the role that theory plays in making research relevant. In addition, I offer a few general observations about future advertising research.