The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry
调查日本高管对美国PIMS战略原则在日本适用性的看法，并与美国高管比较，发现市场地位被认为最重要，但两国高管对许多战略问题的真实性看法存在差异。
The authors examine Japanese executives’ perceptions of the veracity of various PIMS strategy principles developed from analysis of the pooled experience of businesses in the United States. They draw on a separate study of U.S. executives and report a comparison of Japanese executives’ perceptions with those of U.S. executives. The findings suggest that most of the PIMS principles found in the United States are perceived by Japanese executives to apply in Japan. In addition, Japanese executives are found to Perceive a firm's market position to be the most important influence on firm performance. However, the findings also indicate that Japanese and U.S. executives differ in their views on the level of veracity of many strategy issues.