Alternative Approaches to the Two-Group Concordance Problem in Brand Preference Rankings
研究了确定两组受试者对共同品牌集排序一致性的替代方法，特别关注U统计量在消费者和营销研究中的应用。
The authors describe alternative approaches for determining rank-order agreement on a common set of brands between two groups of subjects as well as within each group. Specific attention is given to the application of U-statistics to the two-group rank-order problem in consumer and marketing research.