新浪潮、老卫士与银行委员会:威廉·J·格雷德在J.I.凯斯公司,1953-1961

The New Wave, the Old Guard, and the Bank Committee: William J. Grede at J. I. Case Company, 1953–1961

Business History Review · 1987
被引 1
ABS 4

中文导读

研究了1950年代末至1960年代初,J.I.凯斯公司两位总裁的不同管理风格,以及格雷德如何应对技术变革和传统维护的挑战,对理解企业转型中的人格影响有参考价值。

Abstract

J. I. Case Company in the late 1950s and early 1960s was a long-established business faced with the challenge of rapid technological and market change in the agricultural equipment industry. The contrasting styles and policies of Marc B. Rojtman and William J. Grede, Case's two presidents during this period, represented the management tension between the desire for radical experiment and the hope of maintaining the Case traditions of quality and character. Professor Miner's study, based on interviews and on Grede's extensive papers, concentrates on Grede as director and as president. It illuminates the impact of personality on management and illustrates the complexities of adapting an old company to a new industrial world.

企业管理公司治理农业设备行业领导力