Medium and Message: Globalization and innovation in the production field of Indian fashion
通过分析印度顶级时尚杂志20年间586篇文章，研究了非常规创新如何在创意产业中被接受，发现经济自由化引发的全球化力量促进了时尚媒体的话语交融，使全球时尚范式与本地模式共存，提升了边缘创新的可见性。
How do unconventional innovations become accepted in creative industries? To uncover the process by which conventions changed in the field of Indian fashion, we analysed the content of all 586 articles on fashion published in India’s leading fashion magazine during a 20-year period. The results of this exploratory analysis indicate that a regulatory change triggered economic liberalization in India, and the resultant globalizing forces facilitated interdiscursivity in the fashion media. As a result, the conventions of the global fashion paradigm permeated the Indian media discourse, gained acceptance, and came to co-exist with the previous “local” model of fashion and its conventions. This process increased the visibility of innovations that were previously peripheral in the field. The findings offer initial insights into the processes of change in creative industries, which are characterized as being relatively difficult to alter. The results have implications for organizational research in the areas of creative industries and innovation.