Specification of Patronage Models for Retail Center Choice
研究了传统零售偏好模型因遗漏变量和备选中心集合构成导致的设定偏差，系统纳入零售中心和交通模式特征，在郊区购物中心和传统市中心数据上验证，发现消费者决策时综合考虑两者特征。
The author explores possible specification biases of conventional retail patronage models stemming from important omitted variables and from the composition of the set of alternative retail centers. The inclusion of characteristics of retail centers and of transportation modes is attempted in a systematic manner. The models are tested on a set of planned suburban shopping centers and traditional, unplanned downtown centers. Strong empirical evidence is reported which suggests that consumers consider a combination of retail center and transportation mode characteristics in their decisions to patronize alternative retail centers.