Ethnic Identification on Adolescents’ Evaluations of Advertisements
研究种族认同强度如何影响黑人和白人青少年对不同种族模特广告的反应，发现高种族认同的黑人青少年更认同黑人模特广告，而白人青少年对黑人文化线索广告的喜好与白人广告无异。
<h3>ABSTRACT</h3> This manuscript examines whether the strength of ethnic identity influences black and white adolescents9 responses to advertisements featuring models of different races. The researcher digitally manipulated the race of characters in the advertisements as well as the number of race-specific cultural cues while maintaining all other visual features of these advertisements. One hundred seventy-three black and white adolescents evaluated black or white character advertisements. The findings demonstrate that black adolescents who have a strong black ethnic identity perceive themselves more similar to and identify more strongly with black character advertisements than do black adolescents with weaker ethnic identities. Other results suggest that white adolescents, despite their ethnic identity, find black character advertisements with varying degrees of black cultural cues as appealing as similar white character advertisements.