Timing of Market Research in New Industrial Product Situations
研究了112个新工业产品开发项目中市场研究资源投入的时机，发现时机与七种情境特征显著相关。
During the management of the new product development process, when should market research effort be focused? In this study the timing of market research resource expenditures (man-hours) in 112 new industrial product situations is measured, and significant differences in timing, related to seven important situational characteristics, were found.