A Model and Measurement Methodology for Predicting Individual Consumer Choice
提出一种模型和测量方法，用于预测个体消费者从一组竞争产品中选择某产品的概率，并通过重复选择实验数据验证其有效性。
The authors describe a model and measurement methodology by which to predict the probability that an individual consumer will choose a product from an offered set of competing products. After a brief review of alternative approaches, they use a simple example to illustrate the proposed methodology. They demonstrate the empirical validity of the methodology by using data from an experiment in repetitive choice.