A Segmentation Model for the Targeted Marketing of Consumer Durables
利用有限混合分布理论构建分割模型，基于家庭特征和产品年龄识别耐用品更换者细分市场，并确定哪些家庭特征是细分归属的显著预测因子。
The authors use finite mixture distribution theory to develop a segmentation model for targeting potential consumer durable buyers. The model enables them to identify simultaneously durable replacer segments on the basis of household characteristics and product ages and determine which of the household characteristics are significant predictors of segment membership. Using household data for five home appliances, the authors present an empirical application of the model. They also discuss managerial implications and uses of this approach.