Cohort Analysis: An Aid to Strategic Planning
解释了队列分析如何帮助战略规划者预测环境变化，特别是区分年龄与队列归属对消费者行为的影响，并基于1969、1975和1979年的全国调查数据进行了实证分析。
Strategic planning requires anticipating environments, and cohort analysis can be useful in anticipating change. It represents a new way of thinking about existing relationships, especially age-consumer behavior relationships. It can suggest when such relationships are the results of aging and when they are the results of cohort membership. The methodology is explained and then illustrated with an analysis of data taken from nationwide surveys conducted in 1969, 1975, and 1979.