竞争、策略与价格动态:一项理论与实证研究

Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation

Journal of Marketing Research · 1985
被引 116
FT 50UTD 24ABS 4★

中文导读

研究了竞争如何影响新产品的动态定价,建立动态纳什均衡模型分析n家寡头企业的价格与市场份额变化,并用半导体行业八种产品的价格路径验证了理论结果。

Abstract

The authors explore how competition affects dynamic pricing of new products. Dynamics of diffusion, saturation, and cost reduction due to experience are all considered, with emphasis on the last. The competition among firms is modeled as a dynamic Nash equilibrium in which each firm chooses its optimal dynamic strategy, correctly anticipating its rivals’ strategies. The dynamics of price and market share are characterized for an n-firm oligopoly. Empirical examination of price paths across eight products in the semiconductor components industry shows them to be consistent with analytical results.

产业组织寡头垄断动态定价半导体产业