价值创造中实践与经验的相互交织

The reciprocal intertwining of practice and experience in value creation

Marketing Theory · 2016
被引 51
ABS 3

中文导读

本文引入布迪厄的实践-惯习-场域三元递归理论,分析服务逻辑中实践与经验如何通过意义建构过程相互交织,并基于自助培训课程的案例,提出价值创造的动态模型。

Abstract

Practice and experience are central concepts in service logic (SL), and research has provided increasingly sophisticated accounts of their role within value creation. However, to date, they have been largely treated separately and despite acknowledgement that they are intertwined, the precise nature of their relationship remains unclear. To respond to this problem, we introduce Bourdieu’s recursive triad of practice–habitus–field as a theoretical lens to articulate how sensemaking processes incorporate an explicit link between practice and experience. We then utilize the theoretical lens to examine value creation for participants of a self-reliance training course. Our article contributes to the theorization of value creation by showing how it is dependent upon the temporal intertwining of practice and experience; how the unconscious or anticipated/foreseen nature of practice and experience become manifested in value creation and how zooming in and zooming out can be simultaneously achieved to acknowledge the individual and contextual influences upon value creation. We present a dynamic model of practice-experience links in value creation, which both extends the theory of SL and provides a basis for further work. The article concludes with managerial implications.

服务逻辑价值创造实践理论意义建构社会学