‘Size revolution’: the industrial foundations of the Italian clothing business
研究了20世纪50年代意大利服装企业GFT引入新尺码系统的过程，揭示了技术、组织和文化层面的标准化如何推动意大利时尚产业的崛起，对理解成熟产业中的新竞争者出现有参考价值。
From the beginning of the 1950s, how to size clothing became an issue debated within national and international organisations which were committed to the standardisation of the technical specifications of industrial products, clothing included. At the time the Gruppo Finanziario Tessile (GFT), which would later act as the industrial springboard for the Italian fashion, introduced a new system of sizes in Italy. Drawing on the company's extensive historical records, the article deals with the technical, organisational, and cultural nature of the process of standardisation of the sizing of clothing. The research provides new evidence about the emergence of a new competitor within a mature industry.