Communicating risk and scientific uncertainty
探讨了词语、数字和图片如何影响风险感知，并分析了在明确和隐含的无知面前沟通深层不确定性的挑战，通过天气、足球、通胀等日常和敏感话题的案例进行批判性审视。
Perception of risk can be influenced by the choice of words, numbers and pictures. Preferences and understanding vary among people, which suggests the use of multiple presentations including comparators and interactive animations. Communicating ‘deeper’ uncertainties, in the face of explicit and implicit ignorance, is more tricky. I will critically examine examples of communication of both mundane and sensitive topics, including tomorrow's weather, next weekend's football, next year's inflation, my lifetime genetic risks, and the climate for future generations.