出口机会的识别:一种偏离份额方法

Identification of Export Opportunities: A Shift-share Approach

Journal of Marketing · 1985
被引 71
FT 50UTD 24ABS 4★

中文导读

介绍了一种可用于筛选出口机会的偏离份额分析方法,该方法原用于区域分析,现被应用于识别具有高出口潜力的产品/市场组合。

Abstract

The search for new export markets is a high priority for firms in the 1980s. This article considers a technique that could be useful in screening markets and products for possible export opportunities. The technique is called shift-share analysis and has been heretofore employed primarily in regional analysis studies. We demonstrate the manner in which shift-share analysis can aid in the generation of product/market sets having high export potential.

国际贸易产业组织市场营销区域经济学