Information Content IN U.S. and Australian Television Advertising
作者复制了美国电视广告信息含量的实证研究方法，评估了澳大利亚电视广告的信息含量。通过比较两国研究结果，发现两国广告在整体信息量、信息量与每日播出时间的关联、以及信息量与广告产品类型的关联上存在差异。
The information content of Australian television advertisements is assessed in an operational replication of an empirical study of U. S. television advertising. Comparison of the study results for U. S. and Australian television advertising indicates differences in overall informativeness, the association between informativeness and daily screening time, and the association between informativeness and type of product advertised.