A Note on Generic Purchaser Generalizations and Subcultural Variations
研究指出关于通用品牌购买者的现有研究存在不完整和矛盾之处，通过引入亚文化影响这一缺失维度来澄清和扩展购买者画像。
Although sales of generics continue to grow, extant research on their purchase presents an incomplete and conflicting picture. The present investigation clarifies this picture and extends the profile to include an important missing dimension—subcultural influences.