How Acquaintanceship and Analyst Can Influence Focus Group Results
研究了焦点小组成员间的熟识程度和分析者身份对小组产出（观点数量和质量）的影响，发现分析者身份有中到大的效应，对使用焦点小组的基础和应用研究有重要启示。
Abstract Little empirical work has investigated the influence of acquaintanceship among the members of a focus group on the output of that group. None has examined the influence of analyst identity on group output, occurring in the scoring of a transcript of the group's conversations. This research investigates these two effects and their interaction on idea quantity and idea quality. Findings show small interaction and acquaintanceship effects but moderate to large analyst identity effects. Findings have important implications for basic and applied research using focus groups.