儿童电视观看行为

Children's Television Viewing Behavior

Journal of Marketing · 1980
被引 7
FT 50UTD 24ABS 4★

中文导读

研究发现儿童在电视播放期间大量观看,而非仅限于周六早晨;其观看高峰与普通人群一致,且观看量随季节和节目结构变化而波动。

Abstract

Children watch television much of the telecasting period rather than just Saturday morning. Their peak viewing time is the same as for the general population. Children are not passive acceptors of telecasts; they demonstrate substantial seasonal variations in viewing volume and respond both positively and negatively to changes in program structure.

儿童发展媒体研究电视观看行为广告效果