Feature Advertising: Policies and Attitudes in Print Media
调查了报纸和杂志的广告经理与编辑对特写广告（形似新闻的付费广告）的看法，发现双方虽观点有异，但都认为应通过媒体自律来规范这类广告。
Abstract This study reports the results of a survey of advertising managers and editors of weekly and daily newspapers and of selected consumer magazines concerning the issue of feature advertising. Feature advertising is defined as paid advertising space that looks like editorial copy in the form of a short feature article. It was posited that this type of advertising might offer a unique challenge to the process of advertising self-discipline among print media. Ad managers and editors differed on a number of points, but agreed that questions pertaining to feature ads should be addressed through media self-discipline.