A Major Price-Perceived Quality Study Reexamined
重新审视一项常被引用的价格与感知质量关系研究，发现其声称的高度统计显著性实际上既不统计显著也不实质显著，且研究设计存在严重缺陷。
An often-cited study of the price-perceived quality relationship is reexamined in detail. Relationships for which extremely high levels of statistical significance are claimed are shown to be neither statistically nor substantively significant. In addition, some deficiencies in design seriously threaten the validity of the investigation.