Puffery and Magazine AD Readership
研究比较了含有夸大宣传与不含夸大宣传的杂志汽车广告的阅读率，统计分析未发现显著差异。
The purpose of this study was to determine whether magazine automobile ads containing puffery produced higher Starch readership scores than ads not containing puffery. Overall, statistical analysis found no significant differences between readership scores.