Developing International Advertising Strategy
通过权衡分析比较消费者偏好及其对新产品和现有产品的看法，为一家大型汽车公司制定针对不同国际细分市场的促销策略。
Promotion strategies for a major car company are developed for different international market segments by comparing consumer preferences measured by tradeoff analysis with their perceptions of new and existing products.