Percentiles of LINMAP Conjoint Indices of Fit for Various Orthogonal Arrays: A Simulation Study
通过模拟研究，展示了联合分析中LINMAP算法拟合指数的概率分布，并给出了不同正交实验设计下分布两尾的重要百分位数表格，对市场研究和偏好分析有参考价值。
The authors present and examine simulated probability distributions for the index of fit of the LINMAP estimation algorithm as used in conjoint analysis. Important percentiles in both tails of the distributions are shown in tables for different orthogonal array experimental designs. Practical applications are suggested.