影响邮寄问卷回收率因素的进一步证据

Further Evidence on Factors Affecting Response Rates to Mailed Questionnaires

American Sociological Review · 1982
被引 130
FT 50ABS 4★

中文导读

复制并补充了Heberlein和Baumgartner关于邮寄问卷回收率影响因素的研究,发现早期预测模型基本成立,并探讨了目标人群类型的影响,其中男性回收率显著高于女性。

Abstract

Further evidence, replicating and supplementing work reported by Heberlein and Baumgartner in ASR 43 (1978), is reported on the net effect of factors affecting response rates to mailed questionnaires. The structure of a return rate predicting model computed for the earlier data is largely supported in the replication. The replication also investigates the consequences of the type of target population. The effect of city size, education, and occupation can largely be comprehended in terms offactors such as the salience of the research topic. Males, however, reveal significantly higher returns than females, even when salience and field procedures have been accounted for.

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