The Consumer Durable Replacement Buyer
研究了消费者在耐用消费品生命周期早期和晚期进行更换购买的行为差异，发现早期更换者更关注款式和形象，收入更高但教育水平较低，而晚期更换者更关注成本且搜索活动更多。
A study was conducted to develop a better understanding of the timing of consumer durable good replacement purchases. The demographic characteristics, attitudes and perceptions, and search behavior of consumers who replace a product during the early and late parts of its lifetime were examined. Results based on univariate and multivariate analyses of replacement buyers of new automobiles indicate that “early” replacement buyers are more concerned with styling and image and less concerned with costs than “late” replacement buyers. Further, early replacers have higher income, but lower levels of educational achievement and occupational status, than late replacers. Late replacers engage in more search activity. Findings also suggest that marketing efforts have differential effects on the replacement buyer segments.