预测社会经济与人口变化对产品需求的影响

Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand

Journal of Marketing Research · 1985
被引 8
FT 50UTD 24ABS 4★

中文导读

提出一系列方法,用于估计美国人口结构变化对产品需求的影响,并介绍了两种合并时间序列与横截面数据的新方法。

Abstract

The U.S. population is expected to undergo significant shifts in its demographic and socioeconomic makeup. The authors present a series of methods for estimating the impact of these shifts on product demand. In addition, two new methods for pooling time-series and cross-sectional data are presented. One method combines disaggregate cross sectional data with aggregate time-series data and the second method involves a differential scheme for pooling cross sections for each variable in the model.

需求预测人口统计学计量经济学数据合并方法