价格数量折扣:对买卖双方的一些影响

Price Quantity Discounts: Some Implications for Buyers and Sellers

Journal of Marketing · 1987
被引 40
FT 50UTD 24ABS 4★

中文导读

研究了价格数量折扣表如何为买家提供超出表面折扣的额外机会,并提出了折扣表的分类法,分析了其对买家订货行为和分销渠道形成的影响。

Abstract

Price quantity discount schedules are shown to present opportunities to buyers beyond those explicit in the discount schedule itself. The authors propose a taxonomy of price quantity discount schedules, and within that taxonomy examine the implications of price quantity discounts for the ordering behavior of buyers and the formation of alternative channels of distribution.

微观经济学定价策略渠道管理采购行为