The Threats to Marketing Research: An Empirical Reappraisal
研究了过度访谈、不尊重受访者以及将营销研究用作销售手段等威胁的普遍程度，分析了八年间的趋势，并为从业者提出建议。
Excessive interviewing, lack of consideration and abuse of respondents, and the use of marketing research as a sales ploy have been identified as serious threats to marketing research. The authors investigate the extent of these practices, analyze apparent trends over an eight-year period, and make recommendations for marketing research practitioners.