Viewer Miscomprehension of Televised Communication: Selected Findings
总结了美国广告代理商协会（AAAA）关于电视传播误解的大规模研究的主要发现，并讨论了其对广告研究和公共政策的启示。
The major findings of a large scale AAAA study into the miscomprehension of televised communication are summarized. Implications for advertising research and public policy are discussed.