Assessing the Impact of Short-Term Supermarket Strategy Variables
作者研究了超市短期策略变量（临时降价、陈列方式、报纸广告）对产品单位销量的相对重要性。研究采用店内定价实验，使用因子设计方法。
The authors examine the relative importance of temporary price reductions, display alternatives, and newspaper advertising to unit sales of supermarket products. The research was conducted as an in-store pricing experiment characterized by a factorial design.