Viewer Miscomprehension of Televised Communication—A Comment
评论Jacoby/Hoyer的误解研究，探讨约30%的误解率是电视传播的正常指标还是偏差估计。
This paper is a consideration of what the authors believe to be the most important question associated with the Jacoby/Hoyer miscomprehension study: Is the approximately 30% miscomprehension rate found likely to be a normative indicator one can expect for televised communication, or is it a biased estimate?