个人量化的隐性成本

The Hidden Cost of Personal Quantification

Journal of Consumer Research · 2016
被引 257 · 同刊同年前 6%
FT 50UTD 24ABS 4★

中文导读

六项实验发现,量化行为(如计步、阅读量)虽能增加活动量,但会削弱内在动机,使活动变得像工作,降低享受度和持续参与意愿,甚至影响主观幸福感。

Abstract

Abstract From sleep and energy use to exercise and health, consumers have access to more information about their behavior than ever before. The appeal of personal quantification seems clear. By better understanding our behavior, we can make the necessary changes to live happier, healthier lives. But might the new tools people are using—quantifying life— rob them of some of the benefits of engaging in those activities? Six experiments demonstrate that while measurement increases how much of an activity people do (e.g., walk or read more), it can simultaneously reduce how much people enjoy those activities. This occurs because measurement can undermine intrinsic motivation. By drawing attention to output, measurement can make enjoyable activities feel more like work, which reduces their enjoyment. As a result, measurement can decrease continued engagement in the activity and subjective well-being. Even in the absence of explicit external incentives, measurement itself can thus have similar effects. The findings have implications for measurement’s use, as well as for the psychology of external incentives and intrinsic motivation.

行为经济学消费者心理学动机心理学量化自我