A New Perspective of Subliminal Perception
本文基于右脑加工模型，提出阈下刺激在广告中有效，但需按特定模型选择刺激。
Abstract Studies investigating subliminal stimulation have generally held that such procedures are ineffective in an advertising context. This article provides a new outlook based on right brain processing. Evidence is presented that indicates that subliminal stimulation has impact when the stimulus is selected based upon the model presented.