A Rating Scale for Measuring Product/ Service Satisfaction
社会学研究者开发了一种简单有效的满意度评级量表，本文检验了该量表在市场营销研究中衡量消费者满意度的适用性，并评估了其信度、效度等测量属性。
A simple yet effective rating scale measure of satisfaction has been developed by sociological researchers studying the perceived quality of life. The author examines the suitability of this measure for marketing studies of consumer satisfaction/dissatisfaction. Reliability, validity, and selected measurement properties are evaluated empirically.