Consumer (Mis)Perceptions and usage of Third Party Certification Marks, 1972 and 1980: Did Public Policy have an Impact?
回顾了第三方认证标志向消费者提供信息的情况，重点研究错误认知的可能性。通过1972年和1980年的两项消费者调查，考察消费者对某一认证标志的认知和使用变化，发现错误认知与使用呈正相关，且公共政策虽影响标志信息内容，但显著错误认知依然存在。
This article reviews the provision of information on third party certification marks to consumers, focusing on the potential for misperceptions. Two consumer studies are employed to examine the changes in consumers’ perceptions and usage of one certification mark in 1972 and 1980. The relationships between misperception of the marks and usage were positive in both years. In spite of public policy, which impacted the information content of certification marks, significant consumer misperceptions of the certification mark examined still exist.