儿童选择行为中的年龄差异:可用选项的影响

Age Differences in Children's Choice Behavior: The Impact of Available Alternatives

Journal of Marketing Research · 1992
被引 34
FT 50UTD 24ABS 4★

中文导读

研究了4至12岁儿童在面临选项增加时的选择行为差异,发现年龄较小的儿童与年龄较大的儿童对选择集扩大的反应不同,部分原因在于他们运用相似性判断的能力存在差异。

Abstract

The authors examine how children of different ages respond to the addition of new alternatives into an existing choice set. Children 4 to 12 years of age made choices from an initial and an expanded set of products using a modified constant sum allocation procedure. The findings indicate that younger children respond differently than older children to the expansion of choice sets and that this pattern is related, in part, to age differences in children's ability to incorporate similarity judgments into the choice process.

儿童发展决策行为心理学