Television Commercials: The “Unpopular Art”
探讨电视广告是否可被视为艺术，通过分析艺术的定义与功能，比较广告与绘画、戏剧等艺术形式的相似性，帮助理解广告与艺术的关系。
Abstract There is general disagreement among practitioners as well as those involved on the academic side of advertising whether or not television commercials can now be considered art. This discussion attempts to clarify what art is, what functions it performs, and then investigates how closely television commercials parallel these various definitions. Commercials are examined in several ways: the nature of art and the nature of commercials, the necessity of limitations in art and commercials, parallels between painting and commercials, commercialism and art, team art and lastly art in literature/drama, the visual side and commercials.