The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role
提出营销战略中心概念，分析工业营销者在战略制定与执行中与其他职能部门的跨学科协作，借鉴组织购买行为与高管决策研究，为管理者提供启示。
Strategic interdependencies exist between marketing and other functional areas in the industrial firm. The concept of the marketing strategy center is offered as an organizing framework for exploring the industrial marketer's interdisciplinary role in the development and implementation of marketing strategy. Parallels between organizational buying behavior research and studies of executive decision-making processes are explored. Key research and managerial implications are highlighted.