Subliminal Stimulation: Some New Data and Interpretation
本文质疑霍金斯1970年关于阈下广告能直接影响消费行为的结论，并提供新证据表明阈下刺激可能无法激发基本驱动力。
Abstract Hawkins' (1970) article on subliminal stimulation has been used for over 15 years as empirical evidence that subliminal advertising can directly affect consumption-relevant behavior. Our study presents new evidence that casts doubt on Hawkins' conclusion that “a simple subliminal stimulus can serve to arouse a basic drive.”