Combining Tests of Significance in Test Marketing Research Experiments
讨论了如何充分利用测试市场实验中的统计信息，以评估营销策略变化或选择最优策略。
One of the most frequently used experimental designs in test marketing research is for evaluating the effects of changes in marketing strategy or choosing between alternative strategies. Generally, several test markets are set up to reflect different marketing environments within which to test the new product or program. The author discusses a way to take advantage of all of the statistical information available from such test market experiments.