The Shame of Magazine Advertising
研究了两阶段调查结果，先分析刊登可疑广告的杂志编辑的看法，再考察行业和政府减少欺骗性广告的措施，最后提出消除欺骗性杂志广告的建议。
Abstract Several national magazines contain “back-of-the-book” advertisements which make claims that are highly questionable. This paper reports the results of a two-phase study of deceptive magazine advertising. The preliminary part of the study focuses on the perspectives of editors of magazines carrying back-page advertisements that appear to be misleading. A second phase of the study concerns the activities undertaken by industry and government groups to minimize deceptive advertising in magazines. Based on study findings, recommendations are made for eliminating deceptive magazine advertising.