Consumers' Prior Experiences and Perceptions in Auto Repair Choice
通过调查汽车维修服务的信息搜索行为，发现外部搜索有限，且消费者的先前经验是搜索行为的主要决定因素。
A survey examined information search for auto repair services and its determining factors. As in other decision contexts, external search was limited. Linear regression models found that consumers' prior experiences were a major determinant of search behavior. Managerial implications and future research directions are briefly discussed.