在销售人员评价中利用努力和任务难度信息

Utilizing Effort and Task Difficulty Information in Evaluating Salespeople

Journal of Marketing Research · 1985
被引 87
FT 50UTD 24ABS 4★

中文导读

通过实地研究销售经理的评价行为,发现存在归因偏差:努力显著影响评价,但任务难度没有可测量的效果。

Abstract

Performance evaluation of salespeople is examined from an attribution perspective in a field study involving sales managers. Findings support the presence of an attribution bias. Effort significantly influenced sales managers’ evaluations, but task difficulty had no measurable effect on performance appraisal.

销售管理绩效评估归因理论营销