Entrepreneurial orientation and firm performance in Indian SMEs: Universal and contingency perspectives
研究了印度198家中小企业中创业导向与企业绩效的关系，发现两者正相关，且环境因素（需求增长和竞争强度）会调节这一关系。
This article explores entrepreneurial orientation (EO); this notion has received considerable theoretical and empirical attention in organizational research, emerging as one of the most widely accepted firm-level constructs in the literature. As knowledge in this area has expanded, researchers have delved into the contextual factors that influence the relationship between EO and organizational performance. With the goal of better understanding the circumstances under which pursuing entrepreneurial strategies result in favourable performance outcomes, this article investigates the EO–performance relationship among small- and medium-sized enterprises (SMEs) in India. Data collected from 198 Indian SMEs revealed a strong positive linkage between EO and firm performance. Environmental contingencies – demand growth and competitive intensity – were theorized and found to have a moderating influence on the EO–performance relationship. Implications and directions for future research are discussed.