Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing
通过跨文化比较，研究文化如何影响国际营销高管的决策选择、决断力和风险调整行为，对跨国企业管理者有参考价值。
David K. Tse, Kam-hon Lee, Ilan Vertinsky, Donald A. Wehrung, Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing, Journal of Marketing, Vol. 52, No. 4 (Oct., 1988), pp. 81-95