A Comparative Analysis of the Competitive Geographical Trade Performances of the USA, FRG, and Japan: The Markets and Marketers Hypothesis
比较了美国、联邦德国和日本在出口市场的地理分布,检验了市场与营销者假说,即出口成功取决于市场规模和营销努力。
Dean M. Hanink, A Comparative Analysis of the Competitive Geographical Trade Performances of the USA, FRG, and Japan: The Markets and Marketers Hypothesis, Economic Geography, Vol. 63, No. 4 (Oct., 1987), pp. 293-305