剪贴簿作为自传体记忆工具

The scrapbook as an autobiographical memory tool

Marketing Theory · 2016
被引 14
ABS 3

中文导读

通过访谈20名女性剪贴簿爱好者,研究消费者如何通过剪贴簿这一物质载体收集、重建和保护自传体记忆,并总结出记忆保护策略。

Abstract

This study explores how consumers collect, reconstruct, and protect autobiographical memories through the material possession of the scrapbook. Scrapbooking is a hobby that preserves photographs and mementos in an album decorated with narrative and ornamentation. Through 20 interviews with women who scrapbook, a framework was constructed to describe the types of memories preserved by the scrapbook, the modes of memory reconstruction cued by the scrapbook, and the memory protection strategies used by consumers. These memory protection strategies include overcollection of memory markers, overplanning of scrapbook aesthetics, increased journaling, and taboos on altering or removing scrapbook pages. Theoretical implications are provided.

消费者行为自传体记忆物质文化休闲研究