Strategic Use of the Secondary Market for Retail Consumer Goods
描述了零售消费品二级市场的运作方式,并为企业如何最大化利用该市场增加收入提供了建议。
For years, goods that remained unsold or were returned were sold off, or disposed of, with little attention. More recently, companies have realized that they can significantly increase their revenue from sales of these goods by focusing more attention on when, how, and to whom they sell these goods. This article describes the way this market works and presents suggestions for how firms can best maximize their revenues from the use of the secondary market.