零售消费品二级市场的战略利用

Strategic Use of the Secondary Market for Retail Consumer Goods

CALIFORNIA MANAGEMENT REVIEW · 2004
被引 61
人大 A-ABS 3

中文导读

描述了零售消费品二级市场的运作方式,并为企业如何最大化利用该市场增加收入提供了建议。

Abstract

For years, goods that remained unsold or were returned were sold off, or disposed of, with little attention. More recently, companies have realized that they can significantly increase their revenue from sales of these goods by focusing more attention on when, how, and to whom they sell these goods. This article describes the way this market works and presents suggestions for how firms can best maximize their revenues from the use of the secondary market.

零售市场营销供应链管理收入管理